We take as much as possible into consideration before we design your website – expect questions about:
- Your target market
- Your ideal customer/client
- Their motivation
- Your business process
- Your pain points
Once we’ve got as much information as possible we work out what the website requires to work well.
We ask about pain points so that we can
- Solve some
- Not add any!
Whether it’s linking your enquiry forms to your email marketing service or orders to your CRM we have the experience to link these things as seemlessly as possible to make management as quick and easy as possible.
There is cheap hosting and there is good hosting – good hosting is essential if your business is going to get the most from your website.
Fortunately, we’ve found the best hosting at the best price – be assured that the website will perform at a pace that will please both your visitors and Google… at a price that will please you and your accountant.
Security – your website is backed-up daily and protected by state-of-the-art security – we can’t promise it will never go down but we do promise if it ever happens it will be back up promptly.
Bottom line: the websites we build and host regularly outperform sites that cost ten times as much.
SEO – being found in Google and other search engines for popular terms associated with your offering is fundamental to a website being a success.
We include Keyword Research, Competitor Research, Onsite SEO in every build – many website companies stop at the point a website has been launched – we don’t – we provide launch, track and optimise – you’ll get quarterly reports with suggestions on either what can be done or what we’ve already done to improve results.
Conversions – many companies look at traffic numbers but this isn’t the acid test – to measure (and improve) we must look at conversions – what percentage do the things you want – subscribe, enquire, buy, etc.
Every month we analyse user behaviour on 60 to a hundred websites – approx. 20,000 visits a week. Every month we run experiments to improve conversions – not all work… but the ones that do are then expanded to other websites.
It’s this continual monitoring and optimising that delivers the best results to our clients.
Pay Per Click (PPC) – in some markets/circumstances it can be difficult to get high enough visibility in Search Engine Rankings to get enough people to a website.
In these cases we recommend trying either Google ads or Bing ads – these can be very cost-effective when run in a targeted way.
We manage between 25 and 50 Google ads accounts with a collective monthly spend of over £15,000 – if you spend less than £100 per month on advertising we are happy to manage your account for you at zero cost for the first year – we monitor and tweak on a weekly basis and report on results in your quarterly report.
Most companies rely solely on Google Analytics to see how their website is performing – this is a mistake!
We use 3 other website analytics packages to get a far better understanding of what’s going on every website – by understanding more we can improve more.
Most companies track a handful of ‘key metrics’ – often just visitors and form submissions; on most websites we track at least a dozen; on more complex sites we’ll track twice that.